{"id":3424,"date":"2020-05-17T11:48:50","date_gmt":"2020-05-17T09:48:50","guid":{"rendered":"https:\/\/wloczykij.org\/blog\/?p=3424"},"modified":"2020-06-05T08:18:59","modified_gmt":"2020-06-05T06:18:59","slug":"dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu","status":"publish","type":"post","link":"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/","title":{"rendered":"Dalgona coffee, czyli o korea\u0144skiej sztuce marketingu"},"content":{"rendered":"<figure id=\"attachment_3433\" aria-describedby=\"caption-attachment-3433\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3433\" data-permalink=\"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/img_20200503_135316\/\" data-orig-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_135316.jpg\" data-orig-size=\"695,927\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fot. Agata Husarska\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_135316.jpg\" class=\"wp-image-3433\" src=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_135316.jpg\" alt=\"\" width=\"1000\" height=\"1334\" srcset=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_135316.jpg 695w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_135316-576x768.jpg 576w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-3433\" class=\"wp-caption-text\">Na tropie trend\u00f3w<\/figcaption><\/figure>\n<p>Gdy w lutym rz\u0105d Moon Je-ina\u00a0 zwr\u00f3ci\u0142 si\u0119 z pro\u015bb\u0105 do obywateli, aby poddali si\u0119 dobrowolnej kwarantannie, korea\u0144skie ulice opustosza\u0142y na kilka tygodni. Zamkni\u0119ci w domach Korea\u0144czycy potrzebowali czego\u015b na os\u0142od\u0119 i tak powsta\u0142a <em>dalgona coffee<\/em> (\ub2ec\uace0\ub098\ucee4\ud53c). Korea\u0144czycy kochaj\u0105 kaw\u0119, wi\u0119c kawowy deser, kt\u00f3ry z \u0142atwo\u015bci\u0105 mo\u017cna zrobi\u0107 samemu w domu, pom\u00f3g\u0142 im przetrwa\u0107 trudny czas bez codziennych wizyt w kawiarni. Nap\u00f3j szybko zyska\u0142 popularno\u015b\u0107 na ca\u0142ym \u015bwiecie. W internecie mo\u017cna znale\u017a\u0107 setki <a href=\"https:\/\/www.youtube.com\/watch?v=hixQ_-VtElM\">film\u00f3w<\/a> pod #dalgonacoffeechallenge pokazuj\u0105cych, jak przygotowa\u0107 nap\u00f3j. Paradoks polega na tym, \u017ce nap\u00f3j ten ani nie jest <em>dalgon\u0105,<\/em>\u00a0ani nie jest prawdziw\u0105 kaw\u0105. Przygotowuj\u0119 si\u0119 go bowiem z kawy rozpuszczalnej, cukru, gor\u0105cej wody i mleka.<\/p>\n<p>Wersja <em>home made<\/em> otrzyma\u0142a swoj\u0105 nazw\u0119, poniewa\u017c przypomina\u0142a w smaku tradycyjny, korea\u0144ski smako\u0142yk na bazie toffi. Ta klasyczna, s\u0142odka przek\u0105ska, nazywana czasem r\u00f3wnie\u017c <em>ppopgi<\/em> (\ubf51\uae30), by\u0142a popularna w latach 70. i 80. i wci\u0105\u017c mo\u017cna j\u0105 kupi\u0107 na <a href=\"https:\/\/www.youtube.com\/watch?v=AXTFVS_bjAU&amp;t=2s\">ulicy<\/a>. Nasz korea\u0144ski kolega powiedzia\u0142, \u017ce to &#8222;smak dzieci\u0144stwa&#8221;. Obecnie w praktycznie wszystkich kawiarniach pod nazw\u0105 <em>d<\/em><em>algona coffee<\/em> serwuje si\u0119 kaw\u0119 z dodatkiem oryginalnej przek\u0105ski. Nam nie uda\u0142o si\u0119 znale\u017a\u0107 &#8222;instagramowej&#8221; wersji <em>dalgona coffee<\/em> w \u017cadnej kawiarni jak do tej pory. Tury\u015bci mog\u0105 by\u0107 nie\u017ale zaskoczeni.<\/p>\n<figure id=\"attachment_3436\" aria-describedby=\"caption-attachment-3436\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3436\" data-permalink=\"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/img_20200517_143206_2\/\" data-orig-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2.jpg\" data-orig-size=\"1200,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Mi A1&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1589725926&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.83&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0034013605442177&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Fot. R. Husarski\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2-750x1000.jpg\" class=\"wp-image-3436 size-full\" src=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2.jpg\" alt=\"\" width=\"1200\" height=\"1600\" srcset=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2.jpg 1200w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2-576x768.jpg 576w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2-750x1000.jpg 750w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2-920x1227.jpg 920w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2-1152x1536.jpg 1152w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200517_143206_2-1000x1333.jpg 1000w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-3436\" class=\"wp-caption-text\">Oryginalna dalgona sprzedawana na ulicy. <br \/>Fot. R. Husarski<\/figcaption><\/figure>\n<p><em>Dalgona coffee<\/em> jest ju\u017c dzi\u015b wsz\u0119dzie. Czujni korea\u0144scy marketingowcy, kt\u00f3rzy nigdy nie przepuszcz\u0105 nawet najmniej okazji, aby wylansowa\u0107 now\u0105 mod\u0119, zadzia\u0142ali modelowo. Korea jest krajem konsumpcji. Ilo\u015b\u0107 \u015bwi\u0105t wymy\u015blonych jedynie dla zarobku jest tu przyt\u0142aczaj\u0105ca. Opr\u00f3cz Walentynek (panie daj\u0105 prezenty panom), w Korei \u015bwi\u0119tuje si\u0119 jeszcze 14 marca Bia\u0142y Dzie\u0144 (panowie daj\u0105 prezenty paniom), 21 maja jest \u015awi\u0119to Ma\u0142\u017ce\u0144stw (wi\u0119cej prezent\u00f3w), a je\u015bli jeste\u015b singlem, to sw\u00f3j dzie\u0144 masz 11 listopada, czyli tzn. Pepero Day, gdzie opr\u00f3cz prezent\u00f3w w formie paluszk\u00f3w oblanych czekolad\u0105, czyli w\u0142a\u015bnie <a href=\"https:\/\/www.amazon.com\/Lotte-Variety-Package-Flavors-Chocolate\/dp\/B01M4M7W7A\">pepero<\/a>, dajesz innym singlom i znajomym wi\u0119cej prezent\u00f3w. Dodatkowo pary \u015bwi\u0119tuj\u0105 te\u017c ka\u017cde 100 dni swojego zwi\u0105zku, o innych, wi\u0119kszych rocznicach czy \u015bwi\u0119tach, nie wspominaj\u0105c (prezenty, prezenty, prezenty). W ka\u017cdym mie\u015bcie jest r\u00f3wnie\u017c nieoficjalna, ale wszystkim znana, lista miejsc, do kt\u00f3rych nale\u017cy zabra\u0107 swoj\u0105 drug\u0105 po\u0142\u00f3wk\u0119 na romantyczne spacer czy kolacj\u0119. Korea\u0144czycy cz\u0119sto \u017cartuj\u0105, \u017ce aby mie\u0107 dziewczyn\u0119 trzeba by\u0107 bogatym. Jasne, nie ka\u017cda para wpad\u0142a w marketingow\u0105 machin\u0119 wydawania pieni\u0119dzy, ale lu\u017ana obserwacja pozwala stwierdzi\u0107, \u017ce wi\u0119kszo\u015b\u0107, szczeg\u00f3lnie m\u0142odych ludzi, pod\u0105\u017ca wyznaczonymi przez firmy szlakami. Zatem nied\u0142ugo po tym, jak <em>dalgona coffee<\/em> szturmem podbi\u0142a Instagram, s\u0142odki nap\u00f3j pojawi\u0142 si\u0119 w regularnej ofercie kawiarni, a sklepy zala\u0142y &#8222;dalgonapodobne&#8221; produkty. Nawet jednak w tej wersji fani kawy b\u0119d\u0105 rozczarowani. Ilo\u015b\u0107 cukru przekracza w napoju wszelkie normy&#8230;<\/p>\n<div data-carousel-extra='{&quot;blog_id&quot;:2,&quot;permalink&quot;:&quot;https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/&quot;}' id='gallery-1' class='gallery galleryid-3424 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/97971310_2696977703868435_1695597975440457728_n\/'><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"768\" src=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n-574x768.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n-574x768.jpg 574w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n-748x1000.jpg 748w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n-920x1231.jpg 920w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n-1148x1536.jpg 1148w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n-1000x1338.jpg 1000w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n.jpg 1196w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" data-attachment-id=\"3428\" data-permalink=\"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/97971310_2696977703868435_1695597975440457728_n\/\" data-orig-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n.jpg\" data-orig-size=\"1196,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fot. Agata Husarska\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/97971310_2696977703868435_1695597975440457728_n-748x1000.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/img_20200503_141521\/'><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"768\" src=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_141521-576x768.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_141521-576x768.jpg 576w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_141521.jpg 695w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" data-attachment-id=\"3431\" data-permalink=\"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/img_20200503_141521\/\" data-orig-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_141521.jpg\" data-orig-size=\"695,927\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fot. Agata Husarska\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200503_141521.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/img_20200504_183016\/'><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"768\" src=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200504_183016-576x768.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200504_183016-576x768.jpg 576w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200504_183016.jpg 695w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" data-attachment-id=\"3432\" data-permalink=\"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/img_20200504_183016\/\" data-orig-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200504_183016.jpg\" data-orig-size=\"695,927\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fot. Agata Husarska\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200504_183016.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<figure id=\"attachment_3426\" aria-describedby=\"caption-attachment-3426\" style=\"width: 1236px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3426\" data-permalink=\"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/img_20200512_172339\/\" data-orig-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200512_172339.jpg\" data-orig-size=\"1236,927\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fot. Agata Husarska\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200512_172339-1000x750.jpg\" class=\"wp-image-3426 size-full\" src=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200512_172339.jpg\" alt=\"\" width=\"1236\" height=\"927\" srcset=\"https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200512_172339.jpg 1236w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200512_172339-768x576.jpg 768w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200512_172339-1000x750.jpg 1000w, https:\/\/wloczykij.org\/blog\/wp-content\/uploads\/sites\/2\/2020\/05\/IMG_20200512_172339-920x690.jpg 920w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\" \/><figcaption id=\"caption-attachment-3426\" class=\"wp-caption-text\">Znowu popularno\u015bci\u0105 ciesz\u0105 si\u0119 nieco zapomniane karmelowe s\u0142odycze<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gdy w lutym rz\u0105d Moon Je-ina\u00a0 zwr\u00f3ci\u0142 si\u0119 z pro\u015bb\u0105 do obywateli, aby poddali si\u0119 dobrowolnej kwarantannie, korea\u0144skie ulice opustosza\u0142y na kilka tygodni. Zamkni\u0119ci w domach Korea\u0144czycy potrzebowali czego\u015b na os\u0142od\u0119 i tak powsta\u0142a dalgona coffee (\ub2ec\uace0\ub098\ucee4\ud53c). Korea\u0144czycy kochaj\u0105 kaw\u0119, wi\u0119c kawowy deser, kt\u00f3ry z \u0142atwo\u015bci\u0105 mo\u017cna zrobi\u0107 samemu w domu, pom\u00f3g\u0142 im przetrwa\u0107 trudny &hellip; <\/p>\n","protected":false},"author":4,"featured_media":3426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[379,389],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-korea-poludniowa","tag-kuchnia-koreanska","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dalgona coffee, czyli o korea\u0144skiej sztuce marketingu - W\u0142\u00f3czykij - Roman Husarski<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wloczykij.org\/blog\/2020\/05\/17\/dalgona-coffee-czyli-o-koreanskiej-sztuce-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dalgona coffee, czyli o korea\u0144skiej sztuce marketingu - W\u0142\u00f3czykij - Roman Husarski\" \/>\n<meta property=\"og:description\" content=\"Gdy w lutym rz\u0105d Moon Je-ina\u00a0 zwr\u00f3ci\u0142 si\u0119 z pro\u015bb\u0105 do obywateli, aby poddali si\u0119 dobrowolnej kwarantannie, korea\u0144skie ulice opustosza\u0142y na kilka tygodni. Zamkni\u0119ci w domach Korea\u0144czycy potrzebowali czego\u015b na os\u0142od\u0119 i tak powsta\u0142a dalgona coffee (\ub2ec\uace0\ub098\ucee4\ud53c). 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